The Riviera Reborn: Why the Ultra-Wealthy Are Quietly Buying Up the French Coast
. A Return to Glamour—Minus the Cameras There was a time when the French Riviera was synonymous with paparazzi, pop stars, and perfume heiresses in oversized sunglasses. But the 2020s have ushered in a quieter, more calculated kind of glamour. From Saint-Tropez to Èze, an elite wave of buyers—family offices, tech titans, and billionaire heirs—are […]
