Livvy Dunne: Building a Million-Dollar Brand in the Business of College Athletics
In the wake of the NCAA’s landmark 2021 decision to permit student-athletes to monetize their name, image, and likeness (NIL), a handful of individuals have risen to redefine the economic architecture of collegiate sports. Among them, no figure is more prominent — or more strategically positioned — than Livvy Dunne. A Division I gymnast at […]
