The ultra-wealthy have always sought privacy, exclusivity, and access. Now, they’re extending these desires into the metaverse, where virtual worlds aren’t just for gamers—they’re becoming the next frontier for digital status, elite deal-making, and luxury lifestyle expression.
From Bored Ape Yacht Club’s (BAYC) ultra-exclusive events to the private plots of Decentraland and Sandbox, billionaires and celebrities are staking their claim in Web3 members-only clubs, where ownership of a rare NFT is your golden ticket to a new kind of high-society.
When Yuga Labs launched BAYC in 2021, few could predict it would become the Hermès Birkin bag of the crypto world. Today, owning a Bored Ape isn’t just about digital art—it’s an entry pass to an exclusive, invite-only social scene, complete with private parties at Art Basel, yacht gatherings in Miami, and secret Discord groups where celebrities mingle with crypto whales.
Profiles:
Paris Hilton: A BAYC holder and Web3 evangelist, she’s hosted BAYC-themed parties in Beverly Hills, using her status to bring celebrity glamor into the metaverse.
Jimmy Fallon: Proud Bored Ape owner and advocate for NFTs as cultural currency.
Guy Oseary: Entertainment mogul and BAYC’s talent manager, bridging the gap between crypto and Hollywood.
In Decentraland, UHNW investors are quietly acquiring premium parcels of virtual land, transforming them into members-only lounges, art galleries, and private gaming clubs.
Profiles:
Tokens.com’s Andrew Kiguel: Acquired prime real estate in Decentraland’s Fashion District, creating venues for luxury brands and elite investors.
Sotheby’s Metaverse Gallery: A digital twin of its London gallery, hosting invite-only digital art exhibitions for collectors.
Kiguel describes these assets as “Manhattan penthouses of the metaverse“—scarce, prestigious, and socially defining.
Sandbox, backed by SoftBank, has become the chosen platform for ultra-exclusive private clubs. Brands like Gucci Vault and Snoop Dogg’s Snoopverse are carving out elite experiences for members who hold special NFTs.
Profiles:
Snoop Dogg: Created the Snoopverse, where VIP passes grant access to private concerts, NFT drops, and celebrity meetups.
Adidas Originals: Partnered with Sandbox to launch exclusive virtual wearables and private events.
In these members-only digital spaces, flexing no longer means posting a yacht selfie on Instagram. It’s about attending private VR galas, investing in token-gated luxury communities, and showcasing rare NFT wearables from brands like Balmain and Dolce & Gabbana.
The value proposition? Digital scarcity, hyper-curated experiences, and access to elite networks of investors, celebrities, and tastemakers.
Profiles:
Gmoney: A pseudonymous NFT influencer and BAYC holder, he launched Admit One, a private NFT membership club for Web3 insiders and ultra-wealthy collectors.
Christie’s 3.0: Auction house Christie’s fully embraces Web3, curating digital-only, crypto-native auctions where invite-only previews attract the world’s top collectors.
As these Web3 clubs mature, expect seamless integration between digital and physical worlds. Members of BAYC, Snoopverse, or Admit One may soon access real-world private lounges, resorts, and investment opportunities, blending metaverse membership with traditional billionaire privileges.
In the new digital aristocracy, NFT ownership isn’t a tech trend—it’s social capital.
Choosing the right estate planner is a critical step in securing your financial future and…
Building generational wealth is a concept that transcends mere financial prosperity. It encompasses the ability…
In today's fast-paced world, the relationship between money and happiness is a topic of considerable…
Understanding and improving financial decision-making is crucial in today's fast-paced economic environment. Whether you're an…
Navigating the world of finance can be daunting for young adults. With the right financial…
Building wealth is an aspiration shared by many, yet the path to financial prosperity is…