In the competitive world of beauty and wellness, client retention and engagement are everything. Whether you run a medspa, dermatology clinic, or cosmetic practice, finding the right tools to manage loyalty, promotions, and customer relationships is crucial.
That’s where Alle for Business comes in.
Developed by Allergan Aesthetics (the company behind Botox®, Juvederm®, and more), Alle is a loyalty and engagement platform tailored for practices in the aesthetics industry. But it’s more than just points and perks—it’s a full suite of business tools designed to help you grow revenue, increase retention, and make smarter marketing decisions.
Let’s explore how Alle for Business works, what it offers, and how it compares with other business solutions in the space.
What Is Alle for Business?
Alle for Business is the provider-facing side of Allergan’s Alle rewards program, formerly known as Brilliant Distinctions®. It allows aesthetic practices to manage client interactions, issue and redeem rewards, promote special offers, and access performance analytics—all through one platform.
It integrates both clinical and marketing functions, bridging the gap between service and engagement. The system is designed to work seamlessly with your existing practice management tools while giving clients an easy way to stay connected with your brand.
Key Features of Alle for Business
| Feature | Description |
|---|---|
| Client Rewards Management | Offer points for eligible services and products; clients can redeem discounts. |
| Marketing Campaigns | Launch targeted promotions and seasonal offers through Alle’s interface. |
| Performance Analytics | Track redemption rates, client return frequency, and ROI from offers. |
| Integration with Allergan Brands | Automatically syncs with Botox®, Juvederm®, and other Allergan treatments. |
| Staff Training & Support | Includes access to business consultants, tutorials, and customer service. |
How Alle for Business Benefits Aesthetic Practices
1. Improved Client Retention
Alle encourages repeat visits by offering clients reward points they can use toward future treatments. This keeps them engaged and less likely to shop around.
2. Revenue Growth
With seasonal campaigns and exclusive promotions, practices can drive urgency and increase average ticket value. Alle also helps upsell complementary treatments within the Allergan portfolio.
3. Streamlined Operations
Instead of juggling multiple tools for rewards, promotions, and reporting, Alle consolidates these into one platform. It also simplifies training for staff, as the user interface is intuitive and consistent across services.
4. Data-Driven Decisions
Access to real-time analytics gives business owners insight into what promotions work, what products are most popular, and how clients behave over time.
Alle for Business vs. Other Client Loyalty Platforms
| Platform | Industry Focus | Loyalty Points | CRM Features | Reporting Tools | Integrates with Products |
|---|---|---|---|---|---|
| Alle for Business | Aesthetic Medicine | ✅ Yes | ✅ Yes | ✅ Advanced | ✅ Allergan-exclusive |
| RepeatMD | Medspa / Health Clinics | ✅ Yes | ✅ Yes | ✅ Moderate | ❌ Limited |
| Boulevard | Beauty / Wellness | ❌ No | ✅ Yes | ✅ Strong | ❌ Third-party only |
| Vagaro | Fitness & Beauty | ❌ Add-on only | ✅ Yes | ✅ Basic | ❌ General only |
Alle stands out due to its integration with Allergan’s injectable and skincare portfolio, allowing for product-specific promotions that competitors can’t match.
How to Enroll in Alle for Business
Signing up is straightforward:
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Visit the official Alle for Business page on Allergan’s website.
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Submit your practice information.
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A representative will reach out to guide you through setup.
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Once approved, you can access your dashboard and begin enrolling patients into the Alle rewards program.
Allergan also provides onboarding support to ensure a smooth transition.
How Clients Use Alle
Clients can sign up for Alle through a provider invitation or on their own via the Alle app. Once enrolled, they:
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Earn points for eligible treatments and products.
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Receive personalized offers from your practice.
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Redeem points instantly at checkout.
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Stay up to date with your promotions via SMS or email.
This direct link between your brand and the client adds long-term marketing value and builds trust.
Integrating Alle with Other Tools
Alle for Business can be integrated with other platforms such as:
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Practice management systems (for syncing appointments and client data)
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Email marketing tools
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POS systems
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External loyalty apps (with limitations)
It can even work in conjunction with infrastructure services like Charter Business Internet Service to ensure fast, reliable access to web-based dashboards and real-time client data across multiple locations.
FAQs: Alle for Business
What’s the difference between Alle and Brilliant Distinctions?
Alle is the upgraded version of Allergan’s previous rewards platform, Brilliant Distinctions. It includes new features, a more modern user experience, and better integration for both clients and practices.
Is Alle for Business free to use?
Yes, for providers enrolled with Allergan. However, practices must meet eligibility criteria based on the types of products and services offered.
Can I offer my own custom rewards through Alle?
Alle’s rewards are primarily tied to Allergan products, but practices can run custom promotions through the system as well.
Does Alle support multiple locations?
Yes. Multi-location support is available, making it ideal for growing medspa chains and regional clinics.
Is training available for staff?
Absolutely. Alle provides a dedicated account manager, training resources, and ongoing support to ensure staff are fully trained on the system.
Final Thoughts
Alle for Business is more than just a loyalty program—it’s a strategic growth tool for aesthetic practices looking to retain clients, increase revenue, and simplify operations. With deep integration into Allergan’s suite of aesthetic treatments and robust analytics, it gives providers a clear edge in a competitive market.
Whether you’re a small medspa or a large dermatology group, Alle offers a centralized platform to build lasting client relationships and drive business results.
If your business already works with Allergan products, there’s no better time to adopt Alle and bring a modern loyalty experience to your practice.
