The AI Advertising Economy: How ChatGPT Is Creating a New Digital Advertising Market
The most valuable real estate in digital commerce may be moving from the search results page into the conversation itself. Consumers increasingly use AI systems to research products, compare options, interpret information and make decisions, creating the foundations of an emerging AI advertising economy in which commercial intent could become more valuable than a simple […]
Patent Valuation: How Investors Determine What Intellectual Property Is Worth
An asset can be legally protected and commercially important without having an obvious market price. That problem is particularly pronounced with intellectual property, where a patent can protect a technology for years without generating a single dollar of revenue. Patent valuation therefore requires investors to look beyond the legal existence of an asset and examine […]
